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THE NEW CHAMPIONS LEAGUE
/MAX+UEFA CHAMPIONS LEAGUE
The Champions League has changed: a new format, more teams, more games, and much more excitement. What hasn’t changed is how to watch it: on Max, of course. To communicate the changes, we created a joint campaign for Brazil and Mexico.
And since the games are during business hours, the film takes place in an office building. Then, each floor turned into a content "pill" that covered the entire media plan for the season.
[ 1st floor ]
[ 2nd floor ]
[ 3rd floor ]
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