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THE OLYMPIC GAMES 2016
/BRADESCO BANK
Without the broadcasting rights for the Games, Bradesco’s goal was to turn Brazilians into the protagonists of Rio 2016. We went in search of these stories from all corners of the country.
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Original and collaborative content, 24/7, to showcase an Olympics different from what was seen on TV.
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Inspiration beyond the arenas: we sought out incredible stories from people right in the heart of the Olympic Park.
Brazilians athletes as real people: we stepped away from their athletic side for a moment to highlight their human side—their dreams and desires, just like any other person.
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