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SILENCE IS DISTURBING
/GLOBO
On National Press Freedom Day, we started one of the most-watched newscasts in the world in total silence: no “good evening,” no greetings, and no headlines. Just a silent message.
In recent years, the world has witnessed a rise in attacks on journalists and media outlets. In an election year in Brazil, the trend was expected to worsen even further.
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As the most important media outlet in the country, we needed to start a conversation on the topic.
And, of course, it made an impact: more than 98 million people engaged in the conversation, and the hashtag #JornalNacional was on Twitter’s trending topics for over three hours.
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